October 2024 – A&G, Boston's largest independent agency, has recently announced a continued investment in CeCo Digital to expand our customer technology practice and help build robust growth platforms for our clients – from digital marketing to customer service and loyalty.
Raj joins the CeCo Digital team with 25 years of technology expertise from Bain, BCG, Sapient, and IBM. An entrepreneur at heart, he brings strong leadership in Product Development, Digital and Agile Transformation, along with a global delivery network that strengthens our capabilities in architecture, custom development, and scalable integration services.
Under the leadership of Raj Heda and together with A&G, we're expanding our customer technology practice to help our clients achieve sustainable growth across the entire customer journey – from awareness to retention and loyalty.
Our clients often tell us it's always been a game of trade-offs. Creative agencies know their audiences well but lack the depth needed for technology and operational challenges – while consulting and tech partners know how to operate deeply inside the business, but don't understand brand, differentiation, or the needs of people. So they find themselves in a complex partner ecosystem that fails to deliver on a consistent, customer-centric experience that supports their growth targets.
We have found the best mix of both worlds.
Our unified perspective on growth and shared operational model allow us to independently grow the right talent and specialized ways of working – and then bring it all together when it matters most under a single vendor relationship that's easier for our clients to manage.
Whether launching new campaigns or digital products, we can develop an integrated go-to-market plan covering everything from social media to experience design and supporting business systems.
We're integrated at the operational level, meaning our clients can enjoy the benefits of specialization but only need to manage one relationship, one contract, and one invoice.
Our shared understanding of achieving growth across the entire customer journey eliminates the agency hand-off challenge and ensures we're all working from the same playbook.
Whether we're prototyping the future or launching a global experience, we can work with today's most useful technologies with a focus on modern ways of working.
With a mix of creativity, technical acumen, and modern ways of working, we create digital products that add value for customers, simplify operations, and deliver on brand-led growth. We can help set a clear product vision and support our clients in becoming more focused, better organized, and agile in process.
Our investment from A&G cements our ability to build and grow customer relationships across the entire customer journey – from early-funnel awareness to a lifetime of loyalty. Built on a foundation of the right data, we can implement and work across platforms like Salesforce, Snowflake, and SAP to enable learning in-market and actionable business intelligence.
AI is still an emerging technology with a lot of promise for most every organization and we are leading the way in helping our clients test the waters and find innovation where it matters most. We have proven experience in generative AI, building LLMs, and applying it to automate essential tasks.
This is what we're known for. We can bring everything together to shape a near-term vision and roadmap for some of today's most complex digital challenges. We believe Northstar prototyping is the best way to solve complex problems, build alignment with key stakeholders, and learn faster in market.
Our senior teams are adept at taking in lots of information. We’ll go deep into what exists, talk to a lot of people, understand what makes your business unique, and make sense of it all within a week or two.
In most cases, we can start prototyping in a week or two because we believe we can learn faster and better by making things quickly instead of delivering 100-slide strategy decks.
Lastly, we define everything that needs to happen to bring this prototype to market and prioritize each requirement to find the quick wins, fast-follows, and long-term initiatives.
Have a question? Want to hear more about our case studies? You can schedule some time with us or send us an email at hello@cecodigital.com