We don't believe 100-page strategy decks filled with agency speak are all too helpful. Rather, we lean heavily on connecting strategy and vision with prototypes to tell a deeper story around the work we're doing. And prototypes aren't just for digital experiences either. We can prototype brand vision, new ways of working, and deeper technology integration. When done right, they're one of our most effective tools in helping invent, communicate, and plan the future of business.
Prototypes should be inspiring
From brand vision to digital products – we know how to create prototypes that bring ideas to life and tell stories around the future of business that get employees and executives excited about the future.
Prototypes help us move forward with confidence
Nothing kills a great idea or program like stalled momentum. Often times called "the swirl", endless conference room conversations can be a drain on an organization, but prototypes help take ideas and create an artifact that stakeholders can react to, agree with (or disagree with), and feel tangible progress.
Prototypes help de-risk design and build
Prototypes gives us the ability to test out new ideas quickly with little investment. We often find ourselves designing the complex pieces first, proof-of-concepting out the risky integration points, and even placing our ideas in the hands of customers. The end result is a vision that has already uncovered and solved for the biggest risks (including consumer demand) ahead of continued investment.
Prototypes help uncover user-centered requirements
What should come first…the design or the requirements? Well, both. And that’s what the Northstar prototyping process is designed to do. By bringing all teams into the room and rapidly iterating on ideas before requirements are defined, we can ensure that customer, business, and tech needs are equally addressed up front.